DERMASENCE premier on TV
DERMASENCE flickers across the screens - the first TV campaign expands its brand awareness, starting in October 2018. The focus: DERMASENCE’s system approach - it is embodied by likeable characters with different skin needs. It becomes clear that DERMASENCE offers medical skin care for the whole family - recommended by dermatologists and available exclusively at the pharmacy.
DERMASENCE is the brand of the century
"German Standards - Brands of the Century 2019" - DERMASENCE has been honoured by experts from business, media and creative industries as one of the approximately 200 leading German brands. In recent years, DERMASENCE's healthy skin mission has been more frequently recognised at awards ceremonies for convincing marketing strategies and awards for its products.
25 years of DERMASENCE
For more than 25 years, the DERMASENCE team has pursued its Healthy Skin mission and successfully developed Made-in-Germany medical skin-care.
In 2016, the company achieved a record-breaking sales increase of 25 percent. "This is a great incentive for the whole team and shows that the philosophy behind our brand, which stands above all for compatibility and effectiveness, reaches the customer in the pharmacy." (CEO Detlef Isermann)
Founded in Münster
Five dermatologists and a pharmacist launch the company. The aim: To develop formulae that could be recommended to patients with a clear conscience. Their initiative is the birth of a brand that stands for dermatological skills to this day. During the pioneering years, a team of five worked in a residential area in the centre of Münster.
With a fresh design and an intuitive handling, the new homepage offers a lively overview of the DERMASENCE product world and the company behind the pharmacy brand.
Due to the completely redesigned navigation and design concept, visitors to the website receive structured, informative access to skin topics and to the applications of the products, in line with the claim "systematic healthy skin".
DERMASENCE RosaMin products are specially formulated for reddening, sensitive and reactive skin and thus form another component in the care of healthy skin. Every year, the Pharmacist Trade Fair Expopharm and the Dermatological Training Week in Munich provide a prominent stage for new products.
The first products
The product design was "très chic" and black, the brand essence medically oriented from the start:
The first pharmacy campaign - at that time under the name Dermatest - drew pharmacy customers' attention to the brand. Adtop Creme for dry skin is fast becoming a classic in medical skin care.
Move to Telgte
Dodostraße soon became too narrow and after seven years in the Pleistermühlenweg (from 1993) the company moved to Telgte in 2000. The variety of products, number of employees and turnover increased, so that in 2002 and 2008 the buildings were extended.
Medicos Science GmbH
As a centre of excellence for the future of medical skin care, the subsidiary bundles scientific know-how and production processes in the field of herbal efficacy.
The initial impetus for the foundation was provided by Vitop forte, for which dye woad extract was used for medical skin care for the first time. In the future DERMASENCE will increasingly use medicinal plants in innovative ways.
With a new logo, a fresh design and the slogan "Systematic healthy skin", P & M Cosmetics is setting up its medical skincare programme for the future. A colour code acts as a guidance system for dermatologists, pharmacists and patients in order to find the right product for the respective skin type. DERMASENCE becomes the "family name" for all preparations in the skin-care series. This means that DERMATEST Adtop Creme is to be "renamed" after more than 15 years.
Whether in Vienna or Amsterdam - DERMASENCE is conquering more and more pharmacy shelves abroad. Highly compatible cosmetics from the land of medical skin care are increasingly in demand. DERMASENCE has been present in Austria for several years now and the number of pharmacies that include our medical skin care in its product range is growing steadily. Also for our neighbours in the Netherlands - DERMASENCE and its "missie gezonde huid" have been getting more and more fans since the start of 2017.
Moving to Münster
The company returns from Telgte to Münster 13 years later. The company's success story continues on Hafengrenzweg: In figures, this means an investment volume of 2.5 to 3.0 million euros. The new company premises comprise around 9000 square metres and offer a concourse area of 3600 square metres. In the course of renovation work, a new, larger laboratory was set up.
Social media mix
Social media has changed the way publicity is made. At DERMASENCE too, the target audience approach via Facebook and Instagram is playing an increasingly important role. Collaborations with bloggers as digital opinion leaders reach consumers with particularly credible product concepts and aesthetic imagery. In 2018, the strapping brand ambassador Topi went on the road as a "Petfluencer". Tutorials and so-called stories move the moving image into the focus of the customer approach.